SMAC 2013 :
Workshop on Software Engineering for Social-Mobile-Analytics-Cloud
@SPLASH in Indianapolis, Oct 28, 2013

Welcome to SMAC 2013. The First International Workshop on Software Engineering for Social-Mobile-Analytics-Cloud is intended to provide a forum for discussion of software engineering challenges presented by the need for rapid development of reliable, scalable, effective and efficient analytics solutions involving social data and mobile devices.

Keynote Speaker

Bill Howe – University of Washington
Bill Howe is the Director of Research for Scalable Data Analytics at the UW eScience Institute and holds an Affiliate Assistant Professor appointment in Computer Science & Engineering, where he studies data management, analytics, and visualization systems for science applications. Howe has received two Jim Gray Seed Grant awards from Microsoft Research for work on managing environmental data, has had two papers elected to VLDB Journal's “Best of Conference” issues (2004 and 2010), and co-authored what are currently the most-cited papers from both VLDB 2010 and SIGMOD 2012. Read More …

Title: Big Data and Query-Centric Programming in the Long Tail of Science
Abstract: As science has become increasingly data-intensive, the bottleneck to discovery has shifted from data acquisition to data management and analysis. Our collaborators now report spending about 90% of their time “handling data” as opposed to “doing science.” The problem is especially acute in the long tail of science  —  the smaller labs and individual researchers who operate at the frontier of research but typically cannot invest deeply in IT staff or technology. In this regime, data processing pipelines are implemented with a combination of ad hoc scripts, proprietary analysis tools, scientific workflow systems, and direct spreadsheet manipulation. Read More …


Enterprises are increasingly basing decisions on advanced analytics, and using analytics to interact more effectively with their customers (e.g, to determine suitable promotions to offer them). Social network data is ever more prevalent and important, and mobile devices are key both for information gathering (e.g., location) and communication (e.g., offering a promotion to a customer who is nearby). Business innovations arise frequently, and lead to the need for rapid development of customized analytics and analytics-based applications. These are often hosted on clouds, leading to the quartet known as SMAC: social, mobile, analytics, cloud. The time-compressed lifecycle inherent in this context poses significant software engineering challenges. Customizing and assembling components in novel ways dominates development from scratch, and requires suitable development-time and run-time support, such as analytics, social and mobile platforms or ecosystems. Business users who are not developers should be able to accomplish customization and simple assembly, and end users should have a pleasant, consistent and personalized user experience.


The goal of this workshop is to provide a forum for discussion and exploration of software engineering challenges in the SMAC context. We want to promote interactions and synergy among researchers and developers who deal with the challenges of developing and deploying effective analyses of social and mobile data, towards shared understanding of the implications of SMAC for software engineering.


Program Committee

Important Dates

  • Submission Deadline: August 26 September 2, 2013

  • Author Notification: September 17, 2013

  • SPLASH early registration deadline: Sep 27, 2013

  • Camera ready copy due: October 3, 2013

  • Workshop: Mon 8:30-5:00 pm, October 28, 2013